Competitor Analysis Free Essays

We mean 793 stores in Canada as of December 2009 and 40. 6% of those stores are situated in Ontario. Contention is moderate among various rival in the market , as the vast majority of them are large and enhanced organizations who don't depend on the gear advertise, Just like Canada Goose. We will compose a custom exposition test on Contender Analysis or on the other hand any comparative point just for you Request Now The market is profoundly divided with an enormous exhibit of contenders , shifting from huge retail establishments to exceptionally niched retailers. Less differing retailers face more prominent rivalry to get and hold purchasers contrasted with bigger organizations. The opposition is facilitated by the way that the market is developing , so an organization can develop its deals and incomes without influencing the general piece of the overall industry extents. This makes the level of competition moderate in this market. Direct contenders (Manufacturers their brands) (Specific pieces of the overall industry of direct contenders) Samsonite , Mulholland , Hartmann Brothers and Tumi , Louis Vuitton. Roundabout Competitors The primary major aberrant contender is the Japanese worldwide Eon Co ltd. Aeon* is a retailing gathering of 169 organizations working way of life improving retail and an assortment of different administrations, from general product stores and markets, to mold cognizant strength stores, ? nancial administrations and delight offices. Their gear brands are . The second significant contender is the Hudson inlet organization. The Hudson’s Bay Company is the most established business organization in North America and one of the most established on the planet. Their baggage brands incorporate Stuff by Hillary Duff , Sportek and Fields. At last we have Aldo Group , an organization made . Its primary gear brands are Aldo extras and Spring. Reference section 1: Statistics Canada, Canadian Business Patterns Database, December 2009. Instructions to refer to Competitor Analysis, Essay models

Marketing The Persuaders Essay Example | Topics and Well Written Essays - 1000 words

Promoting The Persuaders - Essay Example It ought to be noticed that promoting efforts are frequently the organization's ticket in picking up the market's consideration and support. A case of demonstrating the significance of statistical surveying is Rapaille who expressed that a great deal of items have neglected to succeed in light of the fact that publicists were not all that sharp in their promoting research coming about to sending off codes in their publicizing efforts which disheartens them to purchase the promoted lavish items. It is certain that clients are being besieged with a huge number of promotions regular which, rather than drawing in clients, make interruption and disarray in their brains. This disarray and interruption contain the messiness. The video expresses that an organization which attempts to break the messiness will just turn into a piece of it. Be that as it may, a few measures might be compelling. All together for the organization to break into the messiness, it must lead a serious and broad showcasing research so as to pick up data on the best way to effectively speak with its clients. The organization ought to have the option to dispatch a battle which stands apart from the remainder of its rivals and different organizations. It is likewise significant that the business association can convey the worth and fulfillment that it guarantees in its crusades. 3. How might you depict the Song correspondence battle Strength/shortcomings. Would you have bolstered it as a VP showcasing for Song Why/why not Tune's correspondence battle isn't productive as prove by the low of brand review. The aircraft's publicizing effort didn't pick up the gathering that the administrators were seeking after. Melody has an undiscovered and awesome objective market-ladies. The way toward concocting the showcasing effort is likewise extremely great. Be that as it may, it tends to be seen that the organization's correspondence battle is a lot of not quite the same as the picture that it need to pass on. The organization needs to showcase itself as a hip and popular carrier yet its TV commercials shows fun. The advertising effort additionally neglects to separate Song from its rivals neither does it distinguish the organization as an aircraft. Likewise, Song has additionally appeared to experience the ill effects of depending on TV promotion. Innovation these days permits watchers to destroy advertisements to go to different projects. The organization ought to have used different channels for its advertise ments like ladies magazines and even design appears. I accept that melody needs a superior correspondence crusade which is progressively serious and enthralling. I won't suggest the present promoting technique in view of its powerlessness to stick out and inability to convey to the client the message that it means to pass on. 4. What's your opinion about inspiration examine utilizing projective methods as the ones found in the video (narrating/drawings) Do they lead to trustworthy/substantial outcomes Is it moral for advertisers to get in our psyches Inspiration explore

Read Harder Recommendations Books About Comics

Read Harder Recommendations Books About Comics The Panels 2015 Read Harder Challenge consists of 26 challenge categories spanning the breadth and depth of all things that may be considered comics. Every week we’ll give you reading recommendations from one of the categories. Books about comics are one of my favorite things! When I was in school I studied comics and was absolutely thrilled that I could make a living digging through these books that I love so much. Along the way I had to read more than my share of academic, technical, historical, and general non-fiction books about comics, and they enlightened me in ways I hadnt expected. If were keeping it  real, theres also an element of interpretation to this particular theme. Who says a book about comics has to be non-fiction? There are plenty of novels about comics, or maybe more accurately, novels that include comics as a plot element. Well throw a couple of those in as well. Understanding Comics, Reinventing Comics, and Making Comics  by Scott McCloud This series of illustrated books  is one of the first suggestions on most comics lovers lips. By illustrating his points through comics illustrations, these volumes delve into the ways sequential art  functions, how we perceive it, and the ways storytelling happens in comics. Not to mention history and the general art of cartooning. Andi Men of Tomorrow: Geeks, Gangsters and the Birth of the Comic Book by Gerard Jones If you’re one of the many nonfiction readers fascinated by the history and origins of everyday things, check out this absorbing look at the early days of the American comic book industry. Jones chronicles the careers of luminaries like Will Eisner and Jack Kirby, but he’s just as interested in the businessmen who saw the potential of the superhero genre and the weird, improbable ways that they sold the phenomenon to the world. I read this book early in my acquaintance with superhero comics, and this look at their place in history and culture did a lot to fuel my interest in the genre.   Caroline Pruett Reading Comics: How Graphic Novels Work and What They Mean by Douglas Wolk If you like smart, provocative, sometimes frustrating but always engaging criticism, try this book from the New York Times comics critic. Particularly worthwhile are the essays focused on individual creators. Wolk is really good at talking about why he likes the things he likes (as opposed to many critics who only shine when theyre taking something apart â€"  a more flashy but ultimately less useful skill). Thats not to say that this is just a cheerleading section. Even regarding the creators he admits are favorites (notably Alan Moore and Grant Morrison) Wolk candidly discusses the things that dont work as well as the things that do. The range of works he talks about is impressive â€"  from Love and Rockets to Watchmen to Marv Wolfmans run on Tomb of Dracula  â€" and while he insists this isnt meant to be any kind of reading list, he may well help add some items to your list. Caroline Pruett Kirby: King of Comics by Mark Evanier Jack “King” Kirby was one of the best. He was one of the fathers of the modern comic book, transforming the medium from an offshoot of comic strips into its own artform. He’s also one of the men behind such classic characters as Captain America, The New Gods, The X-Men, and The Incredible Hulk. Evanier created this book to celebrate this titan of the industry, a story told mostly through visuals, which is apt since Kirby was primarily an artist. Reading through Kirby: King of Comics, one cannot help but see the influence his work still has in every comic book published to this day. Chris Arnone Superheroes!: Capes, Cowls, and the Creation of Comic Book Culture Published as a companion piece for the PBS documentary “Superheroes: A Never Ending Battle,” Superheroes! goes through a history not only of comics, but the whole idea of superheroes. The comics form and format, however, are a central focus in the majority of the chapters, and we get to see the development of superheroes from pre-Superman days through the current Avengers franchise. This is a book that is great in multiple formats; the audiobook features sound bytes from interviews featured in the documentary. The physical copy, however, is chock full of magnificent images that highlight the full history of superheroes over nearly a century. I listened to the audiobook first, but was determined to acquire it in print. It’s pretty. Jessica Pryde Other suggestions from Andi: The Secret History of Wonder Woman by Jill Lepore Alternative Comics: An Emerging Literature by Charles Hatfield Other suggestions from Caroline: The Ten-Cent Plague: The Great Comic-Book Scare and How It Changed America by David Hajdu Supergods: What Masked Vigilantes, Miraculous Mutants, and a Sun God from Smallville Can Teach Us About Being Human by Grant Morrison Marvel Comics: The Untold Story by Sean Howe Superman: The Unauthorized Biography by Glen Weldon Chicks Dig Comics: A Celebration of Comic Books by the Women Who Love Them was co-edited by Panelteer Sigrid Ellis and contains work by Sigrid, Jennifer Smith, and Caroline Pruett Other Recommendations and Resources: Wikipedia has a whole category for this topic! Eight Great Books About Comic Books Wikipedia also has an extensive list of novels based on comics. Three Novels for Comics Lovers (Other Than Kavalier and Clay) from right here at Panels ____________________ Follow us on Instagram for more comics fun. Sign up to The Stack to receive  Book Riot Comic's best posts, picked for you. Thank you for signing up! Keep an eye on your inbox.

The Renaissance Essay - 758 Words

The Renaissance Renaissance is the period of European history that saw a renewed interest in the arts. The Renaissance began in 14th-century Italy and spread to the rest of Europe in the 16th and 17th centuries. In this period, the fragmented feudal society of the Middle Ages, with its agricultural economy and church-dominated intellectual and cultural life, was transformed into a society increasingly dominated by central political institutions, with an urban, commercial economy and lay patronage of education, the arts, and music. The term renaissance, meaning literally â€Å"rebirth.† Modern scholars have exploded the myth that the Middle Ages were dark and dormant. The thousand years preceding the Renaissance were filled with†¦show more content†¦Medieval Italian merchants developed commercial and financial techniques, such as bookkeeping and bills of exchange. The creation of the public debt, a concept unknown in ancient times, allowed these cities to finance their territorial e xpansion through military conquest. Their merchants controlled commerce and finance across Europe. This fluid mercantile society contrasted sharply with the rural, tradition-bound society of medieval Europe; it was less hierarchical and more concerned with secular objectives. The recovery and study of the classics entailed the creation of new disciplines—classical philology and archaeology, numismatics, and epigraphy—and critically affected the development of older ones. In art, the decisive break with medieval tradition occurred in Florence about 1420 with the invention of linear perspective, which made it possible to represent three-dimensional space on a flat surface. The works of the architect Filippo Brunelleschi and the painter Masaccio are dazzling examples of the uses of this technique. Donatello, who is considered the founder of modern sculpture, created the bronze David, the first life-size nude since antiquity. From the mid-15th century on, classical form was rejoined with classical subject matter, and mythological motifs derived from literary sources adorned palaces, walls, furniture, and plates. TheShow MoreRelatedRenaissance : The Renaissance1049 Words   |  5 Pagesleft in the dark, until a flicker of hope emerged offering a new beginning: the Renaissance. The Renaissance lasted from the 14th to the 17th century and was an era of â€Å"rebirth† in European history. During this period, culture throughout Europe underwent a dramatic reformation where classic learning and Greco-Roman beliefs were reintroduced. Italian art in particular encountered a major change in which new Renaissance ideas were skillfully demonstrated and incorporated. In artists’ work, humans wereRead MoreEarly Renaissance And The Renaissance1205 Words   |  5 PagesEarly R enaissance to High Renaissance The Renaissance is the period that immediately follows the Middle Ages in Europe ancient Rome and Greece. Growing prosperity and reduction in political stability accompanied by new technologies, the printing press, astronomy and the exploration and discovery of new continents was supplemented by a blossoming of philosophy, literature, and art. Painting style, decorative arts, and sculpture arose in Italy in the 14th century, reached its peak in the late 15thRead MoreRenaissance Humanism : The Renaissance1209 Words   |  5 PagesRenaissance Humanism The renaissance is by its definition a rebirth of the classical methods of the ancients (Dictionary.) Through the study of the text and the artwork that defined this period we are able to see the transition from a dark, apocalyptic world, to a reinvigorated and bright new era which was dominated by titan of artistry such as Donatello. Because Italy was so well situated in a land that was formally the Roman Empire, and its economic links to lands of heavy Greek influence RenaissanceRead MoreRenaissance And The Renaissance Era915 Words   |  4 Pages Renaissance The Renaissance era was a time of great change in music, art, literature, and science. The Renaissance, which lasted from the 1300 s to the 1600 s began in Italy and spread throughout other countries to England, France, Germany, the Netherlands and Spain. During this time, there was a great deal of agricultural economy and the church were dominate and transform society. The word Renaissance come from the Latin word meaning â€Å"rebirth.† During the Renaissance period manyRead MoreRenaissance And Discovery Of The Renaissance4916 Words   |  20 PagesChapter 10 Outline: Renaissance and Discovery The Renaissance in Italy Jacob Burckhardt, a Swiss historian, described the Renaissance as the â€Å"prototype of the modern world† in his book Civilization of the Renaissance in Italy (1860). People became to approach the world empirically and draw rational conclusions based on observation. Burckhardt saw the emergence of the modern world emerge from that of the pre-modern, or medieval, period. Some criticize Burckhardt for overlooking the continuity betweenRead MoreRenaissance Music : The Renaissance1368 Words   |  6 Pages Renaissance Music The Renaissance is a historical time from 1425 to 1600. The name Renaissance formed in the 14th century. The renaissance meant rebirth and at that time period that s what occurred in the classical period. The era started in Italy and spread throughout Europe. Renaissance music set a path going into an era of changes and innovations. In this period of arts were influenced by developments in politics, economics, religion and technology The renaissance had growth withRead MoreItalian Renaissance And The Renaissance910 Words   |  4 PagesIn the late 14th century to the 16th century, the Italian Renaissance was taking place and moving from the Middle Ages at a time when the Catholic Church was indomitable to a period called The Renaissance. After this â€Å"rebirth† in Italy began, it started spreading to other countries to then produce a French Renaissance, an English Renaissance, and so on. Italy served a sort of birth place for the Renaissance in European culture. During this time period, more and more people were placing humans asRead MoreRenaissance Education In The Renaissance729 Words   |  3 PagesThe renaissance education changed as time went on. The views, values, and purposes went through a metamorphosis throughout the years of the renaissance. In the beginning of schooling around 1450, the focus was reading and writing. Then people started to take a more humanist perspective and put their values in knowledge more and being experienced in multiple areas. Aeneas Sylvius Piccolomini was a humanist from Italy who later became a pope. In 1450 he said that reading and learning from othersRead MoreThe Impact Of Renaissance On Italy And The Renaissance969 Words   |  4 PagesIntroduction Renaissance was a series of revolutions and changes that originated in Italy and had wide spread impact very rapidly in the entire Europe. All the developments and changes were done to keep in mind and keep pace with the local environments and situations. The developments were frequently connected to encourage cultural developments without affecting the basic idea and conventional heritage of the country. Many artists and military personnel also took part in the revolution where theRead MoreThe Renaissance And Its Impact On The European Renaissance1694 Words   |  7 Pagesagain, a giant scale cultural revolution like never before was slowly beginning to sweep over Europe. Becoming what we now know as the European Renaissance, every aspect of European life changed because of this revolution. The Renaissance began a renewed interest in the people to seek knowledge and question what the world around them meant. The Renaissance wasn’t just about learning however, it included exp loring the world, art, and focusing on what the human being had to offer in society. This focus

Media Violence Essay - 1684 Words

Machine gun fire, explosions, and screams for help are only a few of the sounds that can be heard emanating from a child’s bedroom today, while his parents listen nervously just outside his door. Horrified, these parents shake their heads ruefully, wondering at the power of entertainment available for kids nowadays. Sometimes they even argue whether it is right for their child to have access to this sort of violence: the kind found in most video games, television shows, and movies all over the world. But honestly, does it make a difference in the child’s development as a productive member of society, and if so, can a parent really do anything about it? These are the questions that researchers of the subject hope to answer conclusively In†¦show more content†¦It is at this stage that children â€Å"Develop the attention span and cognitive ability to follow continuous plots, to make inferences about implicit content, and to recognize motivations and consequences to characters’ actions.†1 Between these ages children usually still watch cartoons but also start to watch â€Å"real life† television shows. It is at this stage that they become more tolerant of violence in the real world. Adolescence, between the ages of 12 to 17, usually is the most trying time in a person’s life. However when it comes to media violence this is not true for most teens. When watching television a teenager has high levels of abstract reasoning and thought which allows them to doubt the reality of the content, and much less likely to identify with its characters. The problem thus arises with â€Å"The small percentage of those who continue to believe in the reality of television and to identify with its violent heroes.†1 Due to the fact that adolescence is the prime time for arguing with authority figures, this makes them, the minority of teenagers, the most vulnerable to imitating some kind of television violence and crime. nbsp;nbsp;nbsp;nbsp;nbsp;The National Television Violence Study (NTVS) had analyzed 10,000 hours of television for violent content forShow MoreRelatedMedia Violence And The Media Essay864 Words   |  4 PagesExposure to the media violence may be especially problematic in late adolescence. Television and other media play a major role in adolescent socialization and identity development by providing perspectives, values, ideologies, and behavior models (Arnett G., Roberts D. et al.). The socializing role of television in particular may be ampliï ¬ ed by the large amount of time young people spend with this medium. Speciï ¬ cally, 18- to 24-year-olds spend more time watching television and movies than youngerRead MoreMedia Violence1535 Words   |  7 Pagesat looking at the potentially harmful effects of the consumption of violent media and the impact it has on psychological factors. Two psychological factors that have been researched are empathy and aggression and how violent me dia influences these two emotions. Theories that have tried explaining the pathway from the viewing of violence in media and the impact on aggression have generally focused on the role of violent media being used by consumers as observational learning and promoting the developmentRead MoreMedia Violence and Violence in Society1059 Words   |  4 Pagesprogramming contains some violence, there should be more and more violent crime after television is available† (Freedman). Many suggest the violence in media is causing violence in society but then how is it that violent crimes are actually decreasing in the United States. The violence that is occurring is actually due from the mentally ill, poor parenting, and the location of where one lives in society. Violence has actually decreased over the decades even though media has more violence than ever beforeRead MoreViolence in Mass Media594 Words   |  2 PagesViolence in Mass Media Violence is everywhere and in everything from what we see to what we hear. Today’s society has become acquainted with the violence in video games, tv shows, movies, and music since it is everywhere but many have become too attached to this violence and brought it to real life. Many assume that getting rid of this violence is essential to a more passive and peaceful society but there are more benefits to the portail of violence that society sees today. One of the key itemsRead MoreMedia, Violence, And Violence Essay1892 Words   |  8 Pageswould be the media. Media and violence are both very wide and broad concepts that have massive impacts in our society, and it is important to distinguish their relationship with each other. The types of media are things such as violent video games, films, newspapers, magazines and television. One particular type of media that is often very problematized is violent video games. Different studies have shown convincing and unconvincing correlational in regards to the media and violence, but to whomRead MoreMedia, Violence, And Violence Essay1949 Words   |  8 Pageswould be the media. Media and violence are both very wide and broad concepts that have massive impacts in our society, and it is important to distinguish their relationship with each other. The types of media are things such as violent video games, films, newspapers, magazines and television. One particular type of media that is ofte n very problematized is violent video games. Different studies have shown convincing and unconvincing correlational in regards to the media and violence, but to whomRead MoreThe Effects Of Media Violence On Behavioral Violence916 Words   |  4 PagesEffects of Media Violence on Behavioral Violence in Young Adults in America The influence of mass media has progressively increased in American society, but can the media have effects beyond mere entertainment and impartial information? American culture has become saturated with online news reports, social media, and media entertainment. Technology has become a major factor in America’s social environment. Much of the information gained from digital sources involves or portrays violence, and manyRead MoreMedia Violence And Its Effects1057 Words   |  5 Pages Media violence exposure has been investigated as a risk factor for aggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. Research investigating the effects of media violence in conjunction with other predictors of aggression such as; environmental factors and dysfunction within the family household,Read MoreThe Effects Of Violence On The Media1550 Words   |  7 PagesThe effect of violence in the media is a big controversy; some say it affects are society and others say that there is not any proof of this. There are many theories on how violence in media does, and how it does not, affect our society. Many people claim watching television or even playing video games will affect children’s or young adults’ minds. Researches claim that they found no evidence of change in aggr essiveness in children or young adults while playing video games. Researchers allowed childrenRead More Media Violence Essay967 Words   |  4 PagesMedia Violence Violence is used in many ways in promos as a hook to draw viewers into the program. That is because violence is an effective promotional device. But severe permanent damage could be done to the children’s minds by such pornographic and sadistic material, in which detail is powerfully realistic. The increasing demand of comics, the wide use of the Internet, and viewing television are the main forms of media, which have caused people’s minds to perform violence. First of all

Salem Witch Trials Research Paper Free Essays

During the early winter of 1692 two young girls became inexplicably ill and started having fits of convulsion, screaming, and hallucinations. Unable to find any medical reason for their condition the village doctor declared that there must be supernatural forces of witchcraft at work. This began an outbreak of hysteria that would result in the arrest of over one hundred-fifty people and execution of twenty women and men. We will write a custom essay sample on Salem Witch Trials Research Paper or any similar topic only for you Order Now The madness continued for over four months. The notorious witch trials of Salem, Massachusetts occurred from June through September. It is a brief, but turbulent period in history and the causes of the trials have long been a source of discussion among historians. Many try to explain or rationalize the bizarre happenings of the witch hunts and the causes that contributed to them. To understand the trials and how they came to be, we must first examine the ideals and views of the people surrounding the events. Salem Village had a very colorful history before the famous witch trials. It was not exactly known as a bastion of tranquillity in New England. The main reason was its 600 plus residents were divided into two main parts: those who wanted to separate from Salem Town, and those who did not. The residents who wanted to separate from Salem Town were farming families located in the western part of Salem Village. Those who wanted to remain a part of Salem Town were typically located on the eastern side of Salem Village–closest to Salem Town. The residents who wished to remain a part of Salem Town were economically tied to its thriving, rich harbors. Many of the Salem Village farming families believed that Salem Town’s thriving economy made it too individualistic. This individualism was in opposition to the communal nature that Puritanism mandated. Thus, they were out of touch with the rest of Salem Village. One particularly large farming family who felt that Salem Town was out of touch with the rest of Salem Village was the Putnams. Belief in the supernatural, specifically in the devil’s practice of giving certain humans (witches) the power to harm others in return for their loyalty–had emerged in Europe as early as the 14th century, and was widespread in colonial New England. In addition, the harsh realities of life in the rural Puritan community of Salem Village (present-day Danvers, Massachusetts) at the time included the after-effects of a British war with France in the American colonies in 1689, a recent smallpox epidemic, fears of attacks from neighboring Native American tribes and a longstanding rivalry with the more affluent community of Salem . Amid these simmering tensions, the Salem witch trials would be fueled by residents’ suspicions of and resentment toward their neighbors, as well as their fear of outsiders. The events which led to the Witch Trials actually occurred in what is now the town of Danvers, then a parish of Salem Town, known as Salem Village. Launching the hysteria was the bizarre, seemingly inexplicable behavior of two young girls; the daughter, Betty, and the niece, Abigail Williams, of the Salem Village minister, Reverend Samuel Parris In February, 1692, three accused women were examined by Magistrates Jonathan Corwin and John Hathorne. Corwin’s home, known as the Witch House, still stands at the corner of North and Essex Streets in Salem, providing guided tours and tales of the first witchcraft trials. John Hathorne, an ancestor of author Nathaniel Hawthorne, is buried in the Charter Street Old Burying Point. By the time the hysteria had spent itself, 24 people had died. Nineteen were hanged on Gallows Hill in Salem Town, but some died in prison. Giles Corey at first pleaded not guilty to charges of witchcraft, but subsequently refused to stand trial. This refusal meant he could not be convicted legally. However, his examiners chose to subject him to interrogation by the placing of stone weights on his body. He survived this brutal torture for two days before dying. Though the respected minister Cotton Mather had warned of the dubious value of spectral evidence, his concerns went largely unheeded during the Salem witch trials. Increase Mather, president of Harvard College and Cotton’s father later joined his son in urging that the standards of evidence for witchcraft must be equal to those for any other crime, concluding that â€Å"It would better that ten suspected witches may escape than one innocent person  be condemned. â€Å"Trials continued with dwindling intensity until early 1693, and by that May Phips had pardoned and released those in prison on witchcraft charges. The aftermath of the Salem witch trials was severe. Many people were stuck in jail, unable to pay for their stay during the trials. Other people who were convicted had their land conviscated leaving families broke and homeless. Many people after the salem witch trials could not get along with each other like the accusers and the familes of the accused. Many people tried to repent their accusation and make public apologies to the families of the accused and to Salem. Many people did forgive, but many families still felt it was not enough. Since the Salem Witch trials has ended, there has been no more deaths because of witchcraft or an accusation of one. The Salem Witch Trials has left such an effect on Salem Village that it was renamed Danvers and is called that to this day. How to cite Salem Witch Trials Research Paper, Essays

Shakespeares Romeo and Juliet explores the similarities of love Essay Example

Shakespeares Romeo and Juliet explores the similarities of love Essay Shakespeares Romeo and Juliet explores the similarities of love and hate and portrays the complexity and interconnection of each emotion. Through the play we see the love and hate come through characters in a variety of ways, especially violence.In Romeo and Juliet, love is a violent, ecstatic, overpowering force that supersedes all other values of the characters. Juliet seems to lose herself in the love of Romeo; she is entirely devoted to him and would do anything, which she would not normally do, just to be with him. This devotion to Romeo is the overriding control of love, which drives her to declare, be but sworn my love and Ill no longer be a Capulet. As well as the devoted side of love that brings the characters to act, there is also the slightly insane side. Both Romeo and Juliet find themselves through the play threatening to kill themselves through the love of each other. Juliet, after being informed of Romeos banishment is lost in the consummation of love and is unable to see a future without Romeo, this leads her to rash thoughts of if all else fail, myself have power to die.There is a strong connection between love and hate in the play, which is directly related to the strong passion felt by the characters. The characters in the play are very passionate, in the hate of each others families and also the love of their own. As Juliet first eyes Romeo, the passion of her familys hate of the Montagues and the love that she first saw in Romeo, collide. When the nurse reveals Romeos identity to Juliet, she sighs my only love sprung from my only hate. In addition to the fervour of Juliet, the depth of the characters love can be seen when Friar Laurence warns Romeo of his impending doom.The Friar realises the importance that the passion of these two youths does not lead to a violent love that would have a violent end, These violent delights have violent ends and in their triumph die, like fire and powder, which, as they kiss, consume. The love and passion b etween Romeo and Juliet is brought about in the Gallop apace soliloquy where Juliet anticipates their wedding night, naà ¯Ã‚ ¿Ã‚ ½ve to the recent slaughters that have taken place. Juliet admits to being out of control with a passion so she should be hooded as an untrained eagle is, hood my unmanned blood, bating in my cheeks, with thy black mantle till strange love grow bold.Just as love is an extremely strong emotion in the play, hate is an overwhelming force. Throughout Romeo and Juliet, there are some examples of the way hatred can overthrow peoples sense and thinking. When Tybalt has killed Mercutio, Romeo becomes very mad and reckless and rushes off to seek revenge on Tybalt, this but begins the woe others must end. As well as this notion of hate, there is also Mercutios hate of the enmity between the families. As he dies, he utters A plague on both your houses! three times emphasising the odium of the rivalry of the two family.There are various characters in the play where h ate is a strongly overriding emotion. The extreme dislike between characters has less focus on the familys hate of one another and more to do with the personal hate between individuals. As Romeo is portrayed as a more peaceful character, without many enemies, it is a surprise to see Tybalt hate him on a personal level with no provocation. Tybalt, a loyal family member of the Capulets, sees Romeo at the party and is outraged and consults his father about their guest Tis he, that villain Romeo. Tybalts hate of Romeo seems to be less one between families and more a personal vendetta. Tybalt offers to slay Romeo at the Capulets party and later in the book they fight, thou, wretched boy, that didst consort him hereThroughout the Play Romeo and Juliet, the emotions of love and hate are intertwined in the characters and plot. There is little difference between the two extreme emotions at either end of the continuum. Both love and hate evoke the same reactions and violence from the characte rs in the play; they bring out sacrifice for loved ones and fuel the feuds between families. The play shows how love and hate are not that different from one another although they may be opposites.

The Odyssey Odysseus Journey Essays

The Odyssey Odysseus Journey Essays The Odyssey Odysseus Journey Paper The Odyssey Odysseus Journey Paper Essay Topic: The Odyssey The Odyssey In Homer’s The Odyssey, Great Odysseus, King of Ithaca, struggles to get home to his wife and kingship for over 20 years. During his absence, suitors try taking the throne of King Odysseus and stealing his wife, Penelope. Throughout his journey, Great Odysseus encounters Circe’s island, the island of Calypso, the island of Polyphemus, and Poseidon’s torture at sea, that slow down his journey getting home; but these moments show his heroism. The first island he encounters is home of the goddess, Circe. Odysseus and his men stop at this island in hope for direction to Ithaca. At this island Odysseus’s men are drugged and turn into pigs. Odysseus does not turn into a pig, because of a drug he obtained from Hermes. Circe sees that Odysseus does not turn into a pig and is shocked. Her excitement shows in (10. 362-366); â€Å"I’m wonderstruck- you drank my drugs, you’re not bewitched! Never has any other man withstood my potion, never, once it’s past his lips and he has drunk it down. † Circe respects Odysseus and invites him to sleep with her. Great Odysseus, being the suave man he is, accepts the invitation under the condition of his crewmembers to be turned back into humans. A year passes by and Odysseus’ men decide that it is time to leave Circe and continue on home. Odysseus has been Circe’s lover for that whole year. (10. 517-522), â€Å"But then, when the year was gone and the seasons wheeled by and the months waned the long days came round again, my loyal comrades took me aside and prodded, ‘Captain, this is madness! High time you thought of your own home at last, if it really is your fate to make it back alive and reach your well-built house and native land. † The son of Laertes can be the one to be blamed. He and his crew stayed on this island, because of Odysseus sleeping with the goddess. He does not think about going home right away. He does not use right judgment. Odysseus’ next moment is at Calypso’s island. Calypso is a lustrous goddess and like Circe, she is in love with Odysseus. Great Odysseus once again becomes the lover of this goddess as well. Hermes is sent to Calypso and demands her to let Odysseus leave this island. However, Calypso gets mad at Hermes, because Hermes tells her she can’t lie with a mortal like Odysseus, but the mortals can. Odysseus spends seven years with Calypso on her island. In Book 5, when Odysseus tells Calypso he is leaving soon, one can see that Calypso and Odysseus were lovers, (5. 248-251), â€Å" Even as he spoke the sun set and the darkness swept the earth. And now, withdrawing into cavern’s deep recesses, long in each other’s arms they lost themselves in love. â€Å" Great Odysseus, again is the person to blame for this moment. Sleeping with another goddess extends the journey once more. The last moment is a mixture. Odysseus takes longer to get home by stopping at multiple islands. He stays at different islands, but not for a long time. One of the important islands he stays at, is the island of Polyphemus, the one-eyed monster. The man of twists and turns escapes the island by stabbing Polyphemus in the eye. (9. 559-662) If any man on the face of the earth should ask you who blinded you, shamed you so-say Odysseus, raider of cities, he gouged out your eye, Laertes’ son who makes his home in Ithaca! † After leaving the island of Polyphemus, the crew battles Poseidon, who always tries to get rid of Odysseus or make him shipwreck most of the time. Poseidon plays a big part in Odysseus’ long journey. Because of Poseidon, Odysseus and his men had to stop at numerous places. The last place Odysseus visits is Scheria, the land of the Phaeacians. Odysseus is not to be seen as the blame of this event. He shows his hubris by stabbing the Cyclops in the eye in order to escape. The blame in this event is Polyphemus and Poseidon. Polyphemus keeps Odysseus and his crew captive. Poseidon slows Odysseus’ journey by torturing him at sea, by shipwrecking them and making them stop at an island. These examples of Odysseus’ journey show Odysseus’ heroism. Beginning with the battle at Troy, it takes Odysseus a total of 20 years of traveling to finally get home. Odysseus faces an army, gods, and goddesses, and still returns home. He stays alive in a war that has been lasting for 10 years. Great Odysseus is a hero from that war. After the war, Odysseus lives while dealing with the punishments of Poseidon and goddesses, such as Circe and Calypso. His heroism is clearly seen throw his brave actions such as: stabbing Calypso in the eye. The most important event of his heroism being shown is when he does return to Ithaca. This shows that he has overcame his ourney and took back what is his, like a real hero should do. The war Odysseus faces, the gods he’s overcome and the islands he’s gotten away from, is an act of heroism. At the island of Circe, Odysseus struggled to leave under the influence of a goddess. Lustrous Calypso is a goddess who is temptatious and deceiving to the eye, Odysseus shows his strength by getting away fr om the goddess and remembering whom he is completing this journey for. The Odyssey is a legendary story that displays a man completing a journey that readers admire as heroic and extraordinary.

The History of Facebook and How It Was Invented

The History of Facebook and How It Was Invented Mark Zuckerberg  was a  Harvard computer science student  when he, along with classmates Eduardo Saverin,  Dustin Moskovitz, and Chris Hughes  invented Facebook.  Amazingly, the idea for the website, now the worlds most popular social networking page, was inspired by a botched  effort to get internet users to rate each others photos.   Hot or Not?: The Origin of Facebook In 2003,  Zuckerberg, a second-year student at Harvard at the time,  wrote the software for a website called  Facemash. He put his computer science skills to questionable use by hacking into Harvards security network, where he copied the student ID images used by the dormitories and used them to populate his new website. Website visitors could use the site to compare two student photos side-by-side and decide who was hot and who was not.   Facemash opened on October 28, 2003, and closed a few days later, after it was shut down by Harvard execs. In the aftermath, Zuckerberg faced serious charges of breach of security, violating copyrights and violating individual privacy. Though he faced expulsion from Harvard University for his actions, all charges were eventually dropped. TheFacebook: An App for Harvard Students On February 4, 2004, Zuckerberg launched a new website called TheFacebook. He  named the site after  the directories that were handed out to university students to aid them in getting to know one another better. Six days later, he again got into trouble when Harvard seniors Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra accused him of stealing their ideas for an intended social network website called HarvardConnection. The claimants later filed a lawsuit against Zuckerberg, but the matter was eventually settled out of court. Membership to the website was at first restricted to Harvard  students. Over time, Zuckerberg enlisted a few of his fellow students to help grow the website. Eduardo Saverin, for example, worked on the business end while Dustin Moskovitz was brought on as a programmer. Andrew McCollum served as the sites graphic artist and Chris Hughes became the de facto spokesperson. Together the team expanded the site to additional universities and colleges. Facebook: The World's Most Popular Social Network In 2004, Napster founder and  angel investor  Sean Parker became the companys president. The company changed the sites name from TheFacebook to just Facebook after purchasing the domain name facebook.com in 2005 for $200,000. The following year, venture capital firm Accel Partners  invested $12.7 million in the company, which enabled the creation of a version of the network for high school students. Facebook would later expand to other networks such as employees of companies. In  September of  2006, Facebook announced that anyone who was at  least 13 years old and had a valid email address could join.  By 2009, it had become the worlds  most used social networking service, according to a report by the analytics site Compete.com. While Zuckerbergs antics and the sites profits eventually led to him becoming  the worlds youngest multi-billionaire, hes done his part to spread the wealth around. Hes donated $100 million dollars to the Newark, New Jersey public school system, which has long been underfunded. In 2010, he signed a pledge, along with other wealthy businessmen, to donate at least half of his wealth to charity.  Zuckerberg and his wife, Priscilla Chan, have  donated $25 million toward fighting the Ebola virus and announced that they would  contribute 99% of their Facebook shares to the  Chan Zuckerberg Initiative  to improve lives through education, health, scientific research, and energy.

Should Cars Be More Efficient Term Paper Example | Topics and Well Written Essays - 2000 words

Should Cars Be More Efficient - Term Paper Example With the increase in fuel prices, consumers are quite likely to expect that the price of the car should meet with the budget allotted (Johnston, 2010). Based on the current role of automotive industry in the environmental degradation caused due to huge CO2 emissions and increasing consumption of non-renewable fuels, especially the companies engaged in manufacturing of cars, this paper will intend to provide an account of the essentiality to preserve and effectually enhance the efficiency of cars in the futuristic perspective. Needs for Eco-Friendly Automobiles The aggregate consumption level of cars can be identified as increasing day by day and consequently emissions of CO2 are also growing rapidly, owing to which environment is being affected by a higher degree of pollution making the atmosphere unhealthy for the prosperity of the living beings. With this concern, the European Union Commission along with various other national institutions has been identified to adopt various measu res for reducing the emission of CO2 in the long run. As a result, many new cars have been manufactured by automobile companies with special attention on using Liquid Petroleum Gas and hydrogen gas among other renewable energies. Many cars have also been manufactured, which run through electricity as well as chargeable battery power and thus attempt to lessen the consumption of fuels and simultaneously reduce the negative impact caused to the environment (Ward, Tanaka, Short, & Steiner, 2008). Contextually, the massive manufacturing and using of cars are increasing the traffic system rapidly in every street of global environment. Due to immense pressure from the traffic, the environment has to witness harmful consequences related to sound and air pollution by the noise produced and CO2 emissions caused by automobiles. It is in this context that the consequences of environmental degradation, as led by automobiles, accumulatively give rise to global warming (Ward, Tanaka, Short, & Ste iner, 2008). It is in this respect that emphasis is put on the growth in the consumption rate of cars in world transportation; the International Energy Agency has predicted that the demand for fuels along with the consequential release of pollution will rise substantially in the upcoming decades. As can be depicted from the chart below, the obtained statistics until 2050 provides an estimate that the rate of CO2 emissions is quite likely to rise rapidly with vast differences over decades. This, in turn, is quite likely to result in a greater degree of environmental degradation which certainly requires attention from the worldwide automotive companies (Ward, Tanaka, Short, & Steiner, 2008). In other words, the obtained statistics apparently indicates the need for more efficient cars for the future generation which can be quite beneficial in reducing the predicted growth rate of CO2 emissions and thus result in a healthier environment. With this concern, various automotive companies a long with governmental and social institutions have targeted to manufacture environment friendly technologies to be used in cars with the sole intention of lowering emission rates and non-renewable energy such as fossil fuel consumption trends. Source: (Ward, Tanaka, Short, & Steiner, 2008) Success Factors of the Environment Strategies in Global Automobile At present and also in the future market, automobile industry should develop certain effectual strategies for making cars efficient by taking worthy account of

Organizational Situations Case Study Example | Topics and Well Written Essays - 250 words

Organizational Situations - Case Study Example The first way to deal with low morale is finding out the root causes of morale. The top managerial team are aware of the insurmountable events leading to the situation at hand. The executive need to reveal to the employees that they are the backbone of the organization success, and without them it is deemed to drown into absolute failure. Secondly, it is vital to come up with a strategic plan, so that every employee can be aware of what is expected of them in his area of jurisdiction. Effective and honest communication will elate constructive ideologies. Employees should be allowed to provide feedback to all the issues they are facing, as well as involve them in decision making and policy formulation. Most significantly, inauguration of a recognition and reward scheme will be the foundation to success since each employee will strive to remain the best, hence an escalation in productivity. It is a win-win situation for both employees and the company. A conflicts resolution committee should handle any arising issue earliest possible, so that it may not bring divisions. All these activities, on adoption, will increase the moral of the staff, which will in turn heighten their productivity. The firm will regain more profits, and occurrences of layoffs will be past

Caring for Older People Essay -- Health Care, Diseases, Dementia

Caring for older people highlights many special and difficult issues for nurses and carers, such as separation, illness, loneliness, death and how to provide continued care (Morrissey et al, 1997). This essay discusses the strategies of care delivered for an older person with dementia during my recent clinical placement. Discussions will focus on normal ageing process taking into account the relevant biological, sociological and physiological perspectives and the impact this had on this individual’s life experience. Ropers’ model is used as a frame work in which cae is delivered. Other related issues to be considered include the role of informal carers and the impact this had on him. Confidentiality is maintained in conjunction with NMC 2010 code of conduct. Thus a pseudonym (Scot) is adopted where the client’s name is mentioned. Scot is a 70 year old man with a long term history of psychosis. Recently he had been diagnosed with dementia. He had been well managed on quiatiapin until he had stopped taking the medication and his psychosis had worsened. And due to his decline in his mental state, he has also been refusing access to his carer (his wife) and was at risk of self neglect. Dementia is a disorder manifested by multiple cognitive defects, such as impaired memory, aphasia, apraxia and a disturbance in occupational or social functioning, Howcroft (2004). Disturbances in executive functioning are also seen in the loss of the ability to think abstractly, having difficulty performing tasks and the avoidance of situations, which involves processing information. Scot suffers from Alzheimer’s disease, a type of dementia, which affects the brain cells and brain nerve transmitters, which carry instructions around the brain. The b... ...is condition and how she can reduce the feelings of anxiety, tension and loss of control that has resulted from the impact of Scots deterioration. By the end of my placement, evaluations showed that although there have not been significant changes in Scots mental and physical state, it is also imperative to note that he has been supported and maintained well to carry some of the daily activities of living. Whilst Scots care plan continued to be reviewed, there is also an ongoing support and educational programmes for his wife, which will enable her to effectively care for Scot. Having gained experience working with older people, I have understood that whenever you care for a person especially the older person, one must take a holistic view of the person’s physiological and psychological and social circumstance in order to provide effective and continuous care.

Factors Affecting Nle Passing Rate

Chapter 2 REVIEW OF RELATED LITERATURE This chapter presents concepts and studies that expounded the variables under the study. Conceptual Literature To become a registered nurse, graduates of Bachelor of Science in Nursing course must take their final test that’ll assess their knowledge, skills and competency to work in the profession. This test is called Nursing Licensure Examination (NLE). In Philippines NLE is a 500-item multiple choice exam to test basic nursing level competency which considers the objectives of the nursing curriculum, the broad areas of nursing and other related disciplines and competencies.NLE is held every June and December annually in various public schools throughout the Philippines. Takers are assigned in different schools and rooms to provide quality control and avoid overcrowding. Room assignment for the exams are posted outside the Professional Regulation Commission building at least three days before the exam. NLE results are released after 30 w orking days though it may vary depending on the number of takers and other factors. However, not all takers are fortunate enough to pass the exams and never have been any occurrence of 100% national passing rate throughout NLE’s history.Non passers may review and retake but some are faced with dilemmas that’ll make it even harder for them to cope up and pass the next time around. A total of 16,908 out of 49,066 passed the Nurse Licensure Examination given by the Board of Nursing last December 2012 which was held in 16 areas around the country. The Professional Regulation Commission (PRC) is closely monitoring schools that offer BSN course to enforce the standards and for them to provide quality education to their students. Nursing schools are given three years to improve their passing rate.However if these aren’t met the schools may face possible closure of their nursing program. The quality of education the school provides is only one of the various issues that affect the success of takers. There are also other factors that depend largely on the students own capabilities. Others may come from low performing schools in relation to passing rates yet achieve a high score in the exams. Many studies have analyzed the factors behind the performance of students. Earlier studies have been carried out which focused on cognitive factors as predictors of academic success.Recently, there has been a growing interest on the non-cognitive factors. A number of researchers have examined the role of non-cognitive variables such as study skills (Fazal, S. et. al, 2012; Awang, G & Sinnadurai, S. K. , 2011; Demir et. al, 2012; Hassanbeigi et. al, 2011), study motivation (Tella, A. , 2007; Nonis and Hudson, 2008), study behavior (Yang Yang, 2011; Otto, 1978), study habits on academic achievement. Some argued that these factors have strong relationship with academic performance of students, while others concluded that it was the combination of the different fac tors that could explain students’ academic performance.In addition to that, Crede and Kuncel (2008) found that non-cognitive factors like study habit, skill and study motivation, among other attitudinal constructs, accounted for incremental variance in academic performance beyond standardized tests and previous grades. Moreover, a literature review by Nagaraju (2004) pointed out that for good academic success, good study habits and attitudes are important. Study habit is the pattern of behavior adopted by students in the pursuit of their studies that serves as the vehicle of learning.It is the degree to which the student engages in regular acts of studying that are characterized by appropriate studying routines (e. g. reviews of material, frequency of studying sessions, etc. ) occurring in an environment that is conducive to studying. Study attitudes, on the other hand, refers to a student’s positive attitude toward the specific act of studying and the student’s acceptance and approval of the broader goals of college education (Crede and Kuncel, 2008). In short, study habits and attitudes of students are determined through their time management ability, work methods, attitudes toward teachers and acceptance of education.Many problems encountered by the students are inter-related and should be regarded in a comprehensive manner. However the way they see their problem would be a lot different on how it is seen by others. So in the end, the probability of success depends on the student’s habits and activity during their 4 year education. Schools are not the only ones to be blamed for the students’ failures. This study aims to depict these factors affecting their failures in their point of view to allow us to fully understand them.

Brand Management Tata Motors - Free Essay Example

Sample details Pages: 9 Words: 2726 Downloads: 8 Date added: 2017/09/16 Category Management Essay Type Argumentative essay Did you like this example? A PROJECT REPORT ON STATEGIC BRAND MANAGEMENT TATA MOTORS A project report submitted in partial fulfillment of the requirements for the program PGDM(2009-2011) ACKNOWLEDGEMENT In preparing this report a considerable amount of thinking and informational inputs from various sources were involved. We express our sincere gratitude to everyone who contributed towards making this Project report possible. Our sincere gratitude goes to our faculty guide Prof. S. P. Garg for his inspiration, cooperation to complete the project report. Under his brilliant untiring guidance we are able to complete the project successfully in time. In spite of having a very busy schedule, he made sure in every way that we acquire the best possible exposure and knowledge during our project. Group-2 Abhinav Sharma Bhawani Singh Shekhawat Davander Singh Tanwar Gauri Singh Hitesh Agarwal Rahul Agrawal EXECUTIVE SUMMARY The basic concept of our project is â€Å"Strategic Brand Management: TATA Motors† which is based on brand recognition of Tata motors. This report contains the findings arrived after detailed analysis of the data received through filing questionnaires at various areas of Jaipur. In this project, sample size was chosen 50. Objective †¢ To determine the requirements and needs of the potential customers. †¢ To know what people perceive and thinking about Tata cars and its products. †¢ To analyze the brand positioning strategies of Tata cars. †¢ To study consumer awareness and perception about the brand positioning strategies of Tata cars. †¢ To find out the awareness level of customer. Research Methodology 1. Data Collection The study is based on primary data derived through sample survey using pre-tested structured instrument (questionnaire both open ended close ended). Data was collected from 50 respondents at various Tata motors service stations public places of Jaipur city. 2. Data Analysis In order to extract appropriate findi ngs of the questions mentioned in the questionnaire, various Pie-charts has been shown with their interpretation. 3. Conclusion From the survey conducted conclusions were drawn. TABLE OF CONTENTS |Front Page |(i) | | |Acknowledgement |(ii) | | |executive summary |(iii) | | |Contents |(iv) | |CHAPTER 1 |INTRODUCTION | | | |1. 1 |Overview of Indian Automobile Industry |1 | | |1. 2 |Profile of The Organization |1 | |CHAPTER 2 |RESEARCH METHODOLOGY | | | |2. 1 |Objective |2 | | |2. 2 |Scope of the study |2 | | |2. |Research methodology |2 | |CHAPTER 3 |ANALYSIS |11 | |CHAPTER 4 |CONCLUSIONS |23 | | |ANNEXURES |24 | CHAPTER 1. INTRODUCTION 1. 1 OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY The automotive industry in India grew at a computed annual growth rate (CAGR) of 11. 5 percent over the past five years, the Economic Survey 2008-09 tabled in parliament on 2nd July’09 said. The industry has a strong multiplier effect on the economy due to its deep forward and backward linkages with se veral key segments of the economy, a finance ministry statement said. The automobile industry, which was plagued by the economic downturn amidst a credit crisis, managed a growth of 0. 7 percent in 2008-09 with passenger car sales registering 1. 31 percent growth while the commercial vehicles segment slumped 21. 7 percent. Indian automobile industry has come a long way to from the era of the Ambassador car to Maruti 800 to latest TATA nano. The industry is highly competitive with a number of global and Indian companies present today. It is projected to be the third largest auto industry by 2030 and just behind to US China, according to a report. The industry is estimated to be a US$ 34 billion industry. Indian Automobile industry can be divided into three segments i. e. two wheeler, three wheeler four wheeler segment. The domestic two-wheeler market is dominated by Indian as well as foreign players such as Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, and Suzuki etc. Mar utiUdyog and Tata Motors are the leading passenger car manufacturers in the country. And India is considered as strategic market by Suzuki, Yamaha, etc. Commercial Vehicle market is catered by players like Tata Motors, Ashok Leyland, Volvo, Force Motors, Eicher Motors etc. The major players have not left any stone unturned to be global. Major of the players have got into the merger activities with their foreign counterparts. Like Maruti with Suzuki, Hero with Honda, Tata with Fiat, Mahindra with Renault, Force Motors with Mann. Key Facts: †¢ India ranks 12th in the list of the worlds top 15 automakers †¢ Entry of more international players Contributes 5% to the GDP †¢ Production of four wheelers in India has increased from 9. 3 lakh units in 2002-03 to 23 lakh units in 2007-08 †¢ Targeted to be of $ 145 Billion by 2016 †¢ Exports increased from 84,000 units in 2002-03 to 280,000 units in 2007-08 The key players like Hindustan Motors, MarutiUdyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra Mahindra have been dominating the vehicle the customers’ needs to a large extent. Not only the Indian companies but also the international car manufacturing companies are focusing on compact cars to be delivered in the Indian market at a much smaller price. Moreover, the automobile companies are coming up with financial schemes such as easy EMI repayment systems to boost sales. There have been exhibitions like Auto-expo at PragatiMaidan, New Delhi to share the technological advancements. Besides, there are many new projects coming up in the automobile industry leading to the growth of the sector. The Government of India has liberalized the foreign exchange and equity regulations and has also reduced the tariff on imports, contributing significantly to the growth of the sector. Having firmly established its presence in the domestic markets, the Indian automobile sector is now penetrating the intern ational arena. Vehicle exports from India are at their highest levels. The leaders of the Indian automobile sector, such as T ata Motors, Maruti and Mahindra and Mahindra are leading the exports to Europe, Middle East and African and Asian markets. The Ministry of Heavy Industries has released the Automotive Plan 2006-2016, with the motive of making India the most popular manufacturing hub for automobiles and its components in Asia. The plan focuses on the removal of all the bottlenecks that are inhibiting its growth in the domestic as well as international arena. Top Ten Players in Indian Automobile Sector 1. Maruti Suzuki India 2. Hero Motors Limited 3. Tata Group 4. Bajaj Auto Limited 5. Mahindra Group 6. Ashok Leyland 7. Yamaha Motor India 8. Hyundai Motors India Limited 9. Toyota Kirloskar Motor Private Limited 10. Honda Siel Cars India Limited 1. 2 PROFILE OF THE ORGANIZATION TATA MOTORS LIMITED The Company was incorporated on 1st September 1945 at Mumbai to manufacture dieselvehicles for commercial use, excavators, industrial shunter, dumpers, heavy forgings andmachine tools. The commercial diesel vehicles which were known `Tata Mercedes Benz (TMB)is now called `Tata vehicles after the expiry of the collaboration agreement with Daimler-BenzAG, West Germany. In 1960 the companys name, which was Tata Locomotive Engineering Company Ltd. Waschanged to Tata Engineering Locomotive Company Ltd. In the year 1987 the companyundertook to set up a new forge shop, a high output foundry line, a new paint shop as well asaugmentation of engine and gearbox manufacturing facilities, all at JamshedpurIn 1991 during the year the company entered into a collaborative agreement with aninternationally renowned engine research and development organization to jointly develop higherhorsepower, fuel efficient diesel and petrol engines to meet the future requirements of thecompany. The last quarter saw the company launching two new passenger vehicles, the SIERRAand the ESTATE totally designed and manufactured in India. The company acquired a BIFRcompany, M/s Noduron Founders Maharashtra Ltd. The total cost for Telco worked out to Rs. 18crores as against setting up of similar critical castings foundry. During the year companylaunched new earth moving equipment TWK-3036 Tata Front End Wheel Loader. Two newmodels in the EX series of hydraulic excavators were launched. A 10 tonne pick and carryarticulated crane, designed and developed in-house was also introduced. During the year company entered into an agreement with Nachi-Fujikoshi Corporation, Japan to manufacture arcand spot welding robots suitable for automobile manufacturing applications. During the year,company undertook to set up a joint venture with Asian Glass Co. Ltd. , Japan to manufacturefloat glass to be used as wind shields for automobiles. ACC along with Tata Exports Ltd. participated in the joint venture. The joint venture named as Floathlass India Ltd. , the Companywould have a st ake of 16. 33%. Tata Cummins Ltd. , Mercedes-Benz (India) Ltd. , Tata HolsetLtd. , Tata Precision Industries, Singapore and Nita Company Ltd. are the joint Ventures of theCompanyTaking advantage of the broad banding policy announced by the Government of India, theCompany entered into a collaboration agreement with Honda Motor Co. Ltd. , Japan, for themanufacture of their `ACCORD model of cars in India. On 22nd April, an agreement wasentered into between Daimler-Benz AG and Mercedes Benz AG, Germany to setup a jointventure company Mercedez-Benz India to manufacture `E class paneyer cans and engines inIndia. During the year 1995 a new double pick-up and Army Version of various Telco Vehicles weredeveloped. A new petro engine and turbo diesel engine, an up-graded 709 LCV, new sportsutility vehicle Safari expected to be launched shortly. A 25 tonne 6 X 2 truck and a bus withcummins engine were launched. Tata Engineering and Locomotive Company (TELCO), has acquired a second hand paint shop,machine line and cylinders from the Australian unit of the Japanese auto giant, Nissan. TELCOis believed to have picked up the unit for Rs. 70 crore. The total cost of import duty would be Rs100 crore. During the year a machine tool division was expanded so as to double its machinebuilding capacity and significantly reduce production times. MILESTONES FOR TATA GROUP spearheading the Groups entry into the passenger car segment. CHAPTER 2 RESEARCH METHODOLOGY 2. 1 OBJECTIVES †¢ To determine the requirements and needs of the potential customers. †¢ To know what people perceive and thinking about Tata cars and its products. †¢ To analyze the brand positioning strategies of Tata cars. To study consumer awareness and perception about the brand positioning strategies of Tata cars. †¢ To find out the awareness level of customer. 2. 2 SCOPE OF THE STUDY These are some of the scope of the study: 1. From the research analysis we can find that, what’s a person f irst look in a dream car? 2. The study can be used to know the perception of consumer about Tata Motors. 3. The present study can be extended to access the present marketing condition of Indian Automobile sector. 2. 3 RESEARCH METHODOLOGY The purpose of methodology is to describe the process involved in research work. This includes The overall research design, data collection method, the field survey and the analysis of data. DATA COLLECTION The data for the project was collected from customers of Tata Motors from various places like Tata Service Station, Public Places etc. PRIMARY SOURCES The data was collected through â€Å"Survey Questionnaire Method ( Both Open ended Close ended) SECONDARY SOURCES The secondary data has been collected from the following modes:  · Magazines  · Books  · Newspaper  · Data through internet sources RESEARCH DESIGN: Research Design is the arrangement for conditioned for data collection analysis of data in amanner that aims to combined re levance to research purpose with economy in procedure. A research design is a master plan or model for the conduct of formal investigation. It is blueprint that is followed in completing study. The research conducted is a descriptive research. This is descriptive in nature becausestudy is focused on fact investigation in a well-structured from and is based on primary data. STEPS IN SAMPLING PLAN: SAMPLING FRAME: The list of sampling units from which sample is taken is called sampling frame. JAIPUR City mapwas studied thoroughly and samples were selected from the place in a scattered manner to geteffective result. SAMPLING SIZE Total sample size is 50 in Jaipur city only. (For consumer perception about TATA MOTORS) SAMPLING PROCEDURE The selection of respondents were accordingly to be in a right place at a right time and so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly areas sampling method that attempts to obtain the sample of convenient. 2 . 2 LIMITATIONS The study is confined to JAIPUR area only. †¢ There is possibility of sampling errors in the study. †¢ The responses of the consumers may not be genuine. †¢ Continuous and reliable information was not available. †¢ The time span of the survey was short and hence only major aspects were considered. †¢ Availability of the respondents amidst their busy schedule did not permit detailed study. †¢ Lack of professional approach since researcher is a student. †¢ The sample size is only 50 so the sample may not be truly representative of the Jaipur population. CHAPTER 3 ANALYSIS The important factors and data’s collected were sequentially analyzed and graphed. Q. Name a car that comes first in your mind when you think of a small car? [pic] Interpretation According to the survey result ,Tata Indica Maruti Zen Estilo is a close competitor to each other when it comes to small segment car. Q. 2 Employees service level before sales, durin g sales after sales? BEFORE SALES [pic] DURING SALES [pic] AFTER SALES [pic] Interpretation From the above three figures it can be inferred that service level of Tata Motors customers decreases during the entire customer interaction process starting from before sales activity to after sales activity. Q. 3 Whether display of merchandize is attractive or not? [pic] Interpretation From the above graph it can be seen that Tata motors merchandize display is attractive in some sense and a bit more efforts have to be done for more attractiveness. Q. 4 Availability of the Product in the Tata Showrooms on time? [pic] Interpretation Many people agree that Tata products are available in showrooms on time. Q. 5 Variety of product is there in Tata Motors? [pic] Interpretation 59% customers agree that Tata Motors have variety in their product offerings. Q. 6 Tata provides Value for money in its Cars? [pic] Interpretation From the above figure, it can be concluded that customers says that Tata provides value for money in its cars. Q. 7 Is Tata have Vehicles in good condition at showrooms? Interpretation According to the study conducted, many customers agree that Tata have vehicles in good condition in Showrooms. Q. 8 Tata car’s Price are affordable? Interpretation It can be concluded that many customers agree that price of Tata car’s are affordable. Q. 9 Awareness about TATA services? [pic] Interpretation From the above figure it can be seen that many customer knows about various services offered by Tata Motors and reveals that Tata has a strong brand recognition amongst the people. CHAPTER 4 CONCLUSION FINDINGS of the study †¢ The price of the TATA car is reasonable. †¢ Fuel mileage of the Tata car is good. †¢ TATA cars suits middle income group people. Spare parts are easily available. †¢ Easy to maintain. †¢ Less service stations. †¢ Need of more attractive merchandize display OUR OPINION What gives boost to TATA sale? â € ¢ Newly introduced AIRBAG systems †¢ Quadra jet engine(more strength) †¢ Availability of wide range products at affordable rates catering different segment of the society. PROBABLE SUGGESTIONS (CONSUMERS) †¢ Service (after sale) is not good. †¢ High response time at few service stations. †¢ To increase its visibility so that different segments of the customer will notice the products of Tata motors in varied way †¢ Increase in no. of service center. †¢ Employee more trained employees. ANNEXURES JAIPURIA INSTITUTE OF MANAGEMENT, JAIPUR Respected Sir/Madam. As part of our study on â€Å"Strategic Brand Management of TATA Motors† project I would like to gather some information from you which would help me for class room study of the project. I would solicit your cooperate in filling the questionnaire. This questionnaire would be used only for academicpurpose the information gathered will be strictly confidential. BASIC INFORMATION Age: 2 0-30 years 31-40 years41-50 years50 and above Gender: MaleFemale Q. 1 How long have you been associated with TATA Motors? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Q. 2 How would you rate TATA Motors on the following parameter? |Parameter |Strongly Disagree |Disagree |Neither Agree Nor |Agree |Strongly Agree | | | | | |Disagree | | | |(i) |Knowledgeable Sales Person | | | | | | |(ii) |Employees Spent enough time with | | | |you: | | | |Before Sales | | | | | | | |During Sales | | | | | | | |After Sales | | | | | | |(iii) |Displayof Merchandise is Attractive | | | | | | |(iv) |Availability of the Product | | | | | | |(v) |Variety of Product | | | | | | |(vi) |Vehicle in good condition | | | | | | |(vii) |Prices are affordable | | | | | | |(viii) |Discounts Offered | | | | | | |(ix) |Offering of Test Drive | | | | | | |(x) |Value for Money | | | | | | |(xi) |Response Time | | | | | | |(xii) |Service | | | | | | Q. 3 Are you aware of the following facilities provided by Tata Motors? |FACILITIES |YES |NO | |(i) |Tata Motors Insurance | | | |(ii) |Extended Warranty | | | |(iii) |True Value | | | |(iv) |Tata Finance | | | |(v) |Genuine Accessories | | | Q. 4 What is your overall opinion about Tata Motors? (a) Very Bad(b) Bad(c) Neither Bad nor Good(d) Good (e) Very Good Q. 5 How likely would you recommend Tata Motors? Very UnlikelyVery Likely 12345 1. Any other points and suggestion? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Your suggestion for our improvement? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ THANKS FOR YOUR COOPERATION Name of interviewer :†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ SUBMITTED T O : SUBMITTED BY : Prof. S. P. Garg ABHINAV SHARMA BHAWANI SINGH DEVENDER SINGH GAURI SINGH HITESH AGARWAL RAHUL AGRAWAL Don’t waste time! Our writers will create an original "Brand Management : Tata Motors" essay for you Create order