Market segmentation approaches Essay Example

Market segmentation approaches Essay Coca Cola Market Segmentation Approaches The Coca Cola product in question is the Minute Maid Just 10 juice that is consumed by over a billion people throughout the whole world. Geographically, Coca Cola should approaches should be broad-based and undifferentiated. They should perceive the market as comprising of many customers having a fundamental desire that must be satisfied. For instance, it can be assumed that nearly all customers who want to purchase Coke have a thirst need. While this is possibly the largest market that any company would seek, they have no products that would appeal to all consumers globally as people have different tastes, preferences and requirements. Globally, Coke has an approval among the young generation that is made up mostly of teenagers, working class and other youthful individuals. This market segment is the most lucrative for Coca Cola Company as its main features include an access to income or money, increased social activity as well as varied tastes when it comes to soft drinks. Coca Cola should also focus on segments having high incomes such as white-collar professions. Lastly, Coca Cola also targets children as they consume a considerable amount of cola products and they have a hold on their parents who supply the income. In terms of demographics, it follows a similar fashion to that of geographic segmentation where the parent company has subsidiaries all over the world that have a high degree of autonomy (Ryan et al 45). This autonomy should be reinforced to allow subsidiaries to make geographical-specific decisions that will boost growth and revenue margins. The reason for recommending these approaches is to maximize the profits and achieve the goals set by the company. Within the present economy, tailor-made approaches stand a better chance of being successful when compared to conventional and universal approaches that lack applicability in different circumstances (Ryan et al 4). We will write a custom essay sample on Market segmentation approaches specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market segmentation approaches specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market segmentation approaches specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Minute Maid is positioned as a drink for individuals who are generally mobile and active. Minute Maid Just 10 is the perfect drink for healthy, stress-free consumption at any time of the day. This is because it is provides essential minerals such as potassium, calcium as well as vitamin C extracted from real fruit juice and very low in calories. The Sunkist Company applies the undifferentiated marketing strategy by completely ignoring the segment differences and attracting the entire market with one strategy. The company main products are citrus fruits particularly oranges and lemons. The Unilever Company applies differentiated marketing strategy throughout its subsidiaries across the world. Within Sub-Saharan Africa where the purchasing power is low, the company has developed smaller sizes of the same products to enhance purchases. This is slightly different from their product in developed states that are bulkier and sold at relatively higher prices. Concerning the concentrated marketing strategy, the Toyota Company applied it in the development of the hybrid market that began with the Prius model. After the inception, the company increasingly focused on developing hybrid vehicles such as the Toyota Camry and Toyota Highlander. The company was able to get more customers by focusing on eco-friendly products (Ryan et al 18). Lastly, customized marketing that involves designing a particular product to meet the exact needs of a customer. Companies that use this type of marketing include website builders such as Wix. The Wix Company allows users to customize their products to their needs and standards before purchasing them. Marketing products this way ensure that in the end, the customer has to buy the product as he/ she finds exactly their preferences. Customized marketing is however reserved for unique or expensive product as it takes a lot of time and resources before a product is selected, customized and finished to the customer’s preferences. This is considered the highest type of target marketing. Work Cited Ryan, Damian, and Calvin Jones. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page, 2009. Print.

Analytical Essay Sample on Girl with a Pearl Earring

Analytical Essay Sample on Girl with a Pearl Earring Girl With a Pearl Earring, lies at the heart of Tracy Chevaliers novel, an historical novel that doesn’t read like an historical novel. The novel has a strong plot and engaging first-person narrative voice. It centres on Vermeers prosperous Delft household during the 1660s but also the poorer household of the narrator’s family. Griet, the quietly perceptive heroine, is hired as a servant and turmoil follows. Vermeer next employs her as his assistant -and ultimately has Griet sit for him as a model. He realises she has a painterly eye and an instinctive affinity emerges between the maid and the master. One character refers to her as â€Å"wide-eyed,† suggesting both her innocence and her keen vision. She understands Vermeer’s work better than anyone else in his family. She is able to speak to him more and more as an equal and give him advice: â€Å"The colours fight when they are side by side, sir.† â€Å"The light might change the painting if I clean them (the windows).† â€Å"There needs to be some disorder in the scenery to contrast with the tranquillity.† Finally Vermeer says: â€Å"I had not thought I would learn something from a maid.† Chevalier describes the complex tensions of the household ruled over by the painters jealous, immature and eternally pregnant wife and his dominating mother-in-law. Griet, daughter of a poor artisan, has to negotiate an unfamiliar world and avoid causing offence or arousing jealousy amongst the new household’s family members and servants, a household filled with hidden conflicts where she is merely a maid. She also has to deal with her own family’s sense of loss and its tragedies, a romance with a young butcher boy at the market, the lecherous advances of one of Vermeer’s clients and a subtle, unspoken relationship with the painter himself. She is drawn into and trapped in a world of secrets and silences. Griet herself learns that she has to remain silent about many things to survive. Artists have noted that Vermeer’s paintings capture a still moment seized from a very specific time and place, creating a mood of quiet and calmness, a sense of silence around the characters. Chevalier’s writing reflects this. Her sentences are economical; the characters are reserved, their speech is simple and laconic. Often, profound emotions are conveyed through, or concealed behind, simple or formal phrases. Students can give examples of such understatement or of things left unstated altogether. The story, told in straightforward linear style, is divided into 4 parts, each part representing a year. Griet, sixteen years old when the story begins, is the narrator and tells her story in simple, understated prose. Her elegant sentences are short, reflecting her status as the uneducated daughter of an artisan. So, while the novel is very subtle, composed of a series of small domestic dramas, it is very accessible. And as in many traditional cultures, she narrates with wonderfully evocative, vivid and simple similes and metaphors: eg. â€Å"I could hear rich carpets in their voices, books and pearls and fur.† and â€Å"My mother’s voice- a cooking pot, a flagon.† Thus the class differences between Griet’s family and that of her new masters are summed up. This is a good example of how the writing, while very closely focused on Griet’s experiences, evokes a whole world- of a Dutch 17th. Century city, the artistic and scientific circles, the conflicts between Protestants and Catholics, the class structure, the guilds, the social and domestic hierarchies, the patriarchal structure of the period. The novel is like a self-contained Vermeer miniature containing ‘the world in a grain of sand.’ The novel begins in the kitchen at Griet’s home when the Vermeers arrive to hire her. It moves only between this and two other locations: the Vermeer household and the market-place. We are plunged immediately into her world. We might expect this to be remote. But it seems familiar and very comprehensible partly because of Griet’s direct, intimate voice- even while the differences with society today are profound. The unfamiliar seems very familiar. Chevalier conveys a sense of the whole society through Griet’s direct experiences. Students will need very little background history explicated by the teacher as it emerges so clearly from the narrative itself. They will connect with this world. The period detail is woven seamlessly into the narrative: â€Å"I kept the cap stiff by boiling it with potato peelings.† And, like a Vermeer painting, the novel is filled with close-up, sensuous detail: but domestic, simple, concrete and telling. It is not at all precio us in style! The novel is partly a rites of passage story, the risks and the skills needed to navigate the conflicting demands, loyalties, responsibilities and pressures on entering adult society. Griet journeys out into the wider world and leaves her little family circle and her old certainties behind. Gaining independence, she experiences a sense of loss and separation: â€Å"I was beginning to forget where my mother kept things.† and her mother rebukes her with: â€Å"Working for them has turned your head.† And, as with many teenagers, her parents fear losing her: â€Å"It’s made you forget who you are and where you come from.† She says: â€Å"I have two families now and they must not mix.† She is disturbed by the art she sees at the Vermeers’ and begins to question her old fixed beliefs, the Protestant dogmas acquired from her parents. The concept of apprenticeship is central. In her new home, she is also an outsider who has to find her way. But this is what allows her to be an objective narrator: â€Å"I felt alone there, perched high (in an attic) above the noisy household, able to see it from a distance. Rather like him (Vermeer).† There are several analogies made between her narrative and Vermeer’s painting. The novel also explores in a very immediate way that students will be able to relate to, power and hierarchies:  · class privilege and poverty and exploitation  · family hierarchies politics  · gender relationships and patriarchy: even the gentle butcher’s boy, Pieter, becomes aggressive and exploitative. Griet has to deal with the conflicting demands of three men. As a female and as a servant, she is vulnerable and is finally trapped by circumstances at the novel’s climax, facing a limited range of options, none fully satisfactory. Yet she does choose and retain some control over her destiny, maintaining her integrity. She is a heroine! It also raises interesting questions about art and patriarchy: Vermeer is a Master both of painting and of all the women in his family. His female models must be totally passive before his gaze as Subject. (Yet his mother-in-law seems to be the power behind his throne!) And while no one in the novel ever enunciates the possibility (we understand how no one then could imagine it!), the novel raises the question of why Griet could not become an artist herself.

Management of behaviour in secondary school Essay

Management of behaviour in secondary school - Essay Example Another fact is that the pupil indiscipline will result in citizen indiscipline in future. The aspirations of the government regarding educational excellence also will be effected negatively and it increases the problems of social exclusion of poor and down trodden that are unable to compete economically. NASUWT has been raising concerns about behaviour management in secondary schools very frequently. The association has some reservations about the provisions of anti social behaviour bill, which is now an act. The reservations are regarding the application of parenting contracts, orders and penalty notices. The behaviour management which involves penalty and parenting orders can be doubted. There are less instances that the anti social behaviour controlled by penalty measures.1 Actually when the penalty was introduced, the anti social behaviour in the pupils may increase. The pupils who can pay the penalty may find this clause as a route of payment for their anti social behaviour attitudes. It is important to notice that NASUWT has reminded that the schools, which have identified other strategies to contain anti social behaviour need not required to use the provisions in the Anti social behaviour act 2003. The schools which have alternative measure s to contain anti social behaviour and attendance problems must be exempted from the purview of the act. The methods adopted by the schools should be thoroughly examined by the education department and their effectiveness must be estimated properly. If the strategies being implemented by the schools are effective and are proved scientifically by different studies, then the education or human resource agencies can exempt that school from the purview of the act. The implementation agencies must be careful while estimating the effectiveness of the strategies of various schools. In this regard also NASUWT has argued strongly. It felt that it would be reasonable if the head teachers and

Tourism Marketing Essay Example | Topics and Well Written Essays - 2250 words

Tourism Marketing - Essay Example 'The private sector comprises individual tourism enterprises that operate in a competitive, commercial environment using a business ethos and private sector capital. The public sector comprises the State Tourism Organizations. Funding is provided by taxpayers and ratepayers' (Advance Tourism 2005). The private sector operates as small regional or locale unites with strategic marketing plans. However, tourism needs to be marketed effectively aiming at the regional and local tourist. This paper will render a supportive hand to the local and regional tourism initiators. There are number of factors that need to be at the back of ones head while sketching and implementing a tourism marketing project. 'Tourist activities involve an amplified utilization of vulnerable habitation and this utilization often leads to a degradation of resources' (UNCSD NGO Committee 1999). The above stated words only prove how tactful one needs to be while compiling marketing strategies to influence the locale community. Tourism brings forth swift changes in the host community. ... The private sector operates as small regional or locale unites with strategic marketing plans.However, tourism needs to be marketed effectively aiming at the regional and local tourist. This paper will render a supportive hand to the local and regional tourism initiators. There are number of factors that need to be at the back of ones head while sketching and implementing a tourism marketing project. 'Tourist activities involve an amplified utilization of vulnerable habitation and this utilization often leads to a degradation of resources' (UNCSD NGO Committee 1999). The above stated words only prove how tactful one needs to be while compiling marketing strategies to influence the locale community. 1.2 Change and TourismTourism brings forth swift changes in the host community. While the international tourists bring in a rapid evolution in the local cultures and behavioral patterns, it is important for the state owned and private service providers to let the locale and regional people feel that their traditions and values are safeguarded and exhibited before the world. This confidence must be encouraged and cultivated by the local and regional marketing strategies (Poon A 1993). Tourism is the system of leisure or holiday travel, away from home for the day or overnight. The components of tourism include activities, facilities, transport and (when overnight) accommodation as well as local and international tour operators' (Bruce D. & Hoctor Z. 2001). This statement beyond any doubts can be considered as an affidavit for the seriousness of influencing the local flock towards successful and sustainable tourism program and activity. It elucidates the hidden aspects of the domestic market for the success and

The Research Proposal Example | Topics and Well Written Essays - 2000 words

The - Research Proposal Example 337). The style further requires no tangible initiatives (Ledlow and Coppola 2013, p. 73). Transformational leadership however identifies simulations, could be suitable for industries with technical applications, and associated change target not only followers but also the organizations (Ricketson 2008, p. 18; Lussier and Achua 2009, p. 354). Transactional leaders are however go getters who inspire followers towards set targets (Bertocci 2009, p. 48). The approach has such factors as rewards and punishment and may not be suitable for sensitive industries that also focus on quality rather than quantity (Daenzer 2009, p. 40). The health care industry is an example in which the style may leads to mistakes that may threaten lives from resultant services. The research is organized into five sections. The first section offers background information into the study, rationale, and objectives. The second section reviews literature on the subject and identifies knowledge gap while the third section discusses the study’s methodology. The forth section will offer results while the fifth section will discuss the results and offer its implications. Situational Leadership II model offers the basis for the proposed study. According to the model, ability to manage a relationship between a leaders and a follower determines leadership success and identifies the role of the environment to dictate leadership styles. Difference in environments, based on industries and associated scopes of work, then suggests a situational approach to leadership based on industries (Pitman 2009, p. 207; Blanchard 2009, p. 182). According to the model, need for support and direction, that may vary by both industry and organization develops the need for situational leadership. â€Å"Delegating leadership style† and self-reliance are for example suitable for

Redang Island

Redang Island Redang Island Redang Island Superb destination for alland divers too! What would you expect a PERFECT island holiday going to be like? Crystal clear seawater? Checked. Accommodation for people of all age? Checked. Beach and sea activities for all? Checked. How about well equipped diving resorts with good dive spots to explore around? Checked! So where is this place that have all these checked? Redang island! Thanks to the Summer Holiday movie starred by Richie Ren and Sammi Cheng, Redang island had since then becomes one of the most popular holiday destinations in Malaysia. The beach resorts gradually upgraded their facilities from just snorkeling to more varieties of activities to meet the needs from all sort of visitors. If you are looking for banana boat riding, sea kayaking, beach volleyball, beach soccer, or even beach-front clubbing session, they are easily available and offered by many resorts. And what if you are a diving enthusiast or want to try out diving? Ask the resorts and most likely they are also the dive centre you are looking for! The dive resorts would provide activities for beginners and certified divers alike, with discover day diving, diving courses, shore dives and boat dive trips as the usual offers. Best if you could check around the diving packages offered by the resorts before getting to the island, as they would usually have better value-for-money factor if compared to per dive rates offered over the counter in the dive resort. And some dive packages might even throw in unlimited shore dives, where you can dive as many times as you (and your body limit) would like to! Dive sites in Redang are filled with wide varieties of corals and sea creatures, and not to mention large pelagic fishes such as barracudas, jacks, trevallies, and sharks. You would have fairly high chances of being able to spot green turtles and hawksbill turtles due to turtle conservation efforts going on within the marine park. But if you are really lucky enough, whale shark could just grace by during your dive! While it is recommended to dive in the spots distanced away from snorkelers for best diving experience, the shore dive would able to offer you the chance to spot fishes such as titan triggerfish, grouper and even moral eel or sharks! And now you know there is this destination that can enjoy your time in exploring the beauties deep down below while your family are occupied with all the beach activities, it would just all depends on how well you could talk to your loved ones and make Redang as your next vacation spot! Picture reference: Redang Tanjung Tokong Green Turtle : http://www.asiadivesite.com/malaysia-dive-sites/redang/tanjung-tokong.php Redang Pulau Kerengga Humphead Parrotfish: http://www.asiadivesite.com/malaysia-dive-sites/redang/pulau-kerengga.php Redang Mak Cantik Anemone: http://www.asiadivesite.com/malaysia-dive-sites/redang/mak-cantik.php Redang Pulau Ekor Tebu Titan Triggerfish: http://www.asiadivesite.com/malaysia-dive-sites/redang/pulau-ekor-tebu.php

The Psychology of The Gambler Essay -- Fyodor Dostoyevsky The Gambler

The Psychology of The Gambler    In Fyodor Dostoyevsky's The Gambler, we are presented with a novel whose protagonist is what we would call today a problem gambler.   The gambling mania of the story's hero, Alexei Ivanovitch, is a mirror of Dostoyevsky's own gambling compulsion.   The heroine, Polina Alexandrovna, represents a woman Dostoyevsky had as a real lover.   Polina is the stepdaughter of the General, who Alexei works for as a servant.   The General shows paranoia over gambling from the outset of the story.   He censures Alexei with respect to his care of the children, "I suppose you would like to take them to the Casino to play roulette?   Well, excuse my speaking so plainly, but I know how addicted you are to gambling.   Though I am not your mentor, nor wish to be, at least I have a right to require that you shall not actually compromise me" (Dostoyevsky 1-2).   The theme of gambling and its psychological impact on the characters pervades The Gambler.   Because of his own gambling addicti on and his intimate knowledge of the class-conscious casino society of his era, Dostoyevsky does an excellent job of showing the psychology that compels the problem gambler. BODY Using diary entries as his literary vehicle, Dostoyevsky takes us inside the minds of his characters in a way that makes us voyeurs because of his realistic portrayal and honest disclosure of human emotion and sentiments.   The story revolves around Roulettenberg, a German spa town where the rich gamble.   We get the inner life of Alexei as it is portrayed in his diaries.   He is poor but educated, and he is very aware of his class in society.   He is conflicted, however, because he both covets and ridicules the lifestyle of the aristocracy with all its pretensi... ...ostoyevsky 70).   Thus, Dostoyevsky does an excellent job at showing how individual consciousness and the environment in which it develops both lead to problem gambling. WORKS   CITED Anonymous.   Easy come, easy go...Maybe.   The Wager.   Vol. 5, No. 43, Harvard Medical School, Nov 1, 2000: 1-3. Dostoyevsky, F.   The Gambler, (1866).   Trans. By C. J. Hogarth.   Project Gutenberg.   Jun 30, 2000: 1-101. McKay, C.   The Gambler, (Review).   eGambling.   Available: http://www.camh.net/egambling/issue6/review, 1-5. Note:   All numbers, symbols, letters, etc. found within parenthesis are actual page numbers from the hard copy of the source.   Numbers following are the electronic page numbers from that source as it prints from the World Wide Web (WWW)   If there are no page numbers in parenthesis then only electronic page numbers are available at the Internet site.

Waiting ‘Til the Midnight Hour

Jerome Carlos Johnson SOCI 3345: Sociology of the 1960’s Five Page Book Review: Waiting ‘Til the Midnight Hour by Peniel Joseph February 28, 2013 Waiting ‘Til the Midnight Hour by Peniel Joseph Within the eleven chapters that comprise Waiting ‘Til the Midnight Hour lays a treasure chest of information for anyone interested in Black or African American history, particularly the civil rights movement that took place during the 1950’s and 1960’s. I am a self-professed scholar of African American history and I found an amazing amount of information that I was not aware of.Like most who claim to be Black History experts, I was aware of the roles of Martin Luther King, Malcolm X, Rosa Parks, W. E. B. Du Bois and Marcus Garvey. However, I was not aware of the impact that so many lesser known figures had in the civil rights movement. It was refreshing to learn of the roles played by Harold Cruse, Arturo Schomburg, Richard Wright, Ella Baker and Robert F . Williams. Reading this book definitely gave me a new perspective on the civil rights movement and the legacies of its leaders.Waiting ‘Til the Midnight Hour took me on a journey through the tumultuous events of the civil rights movement, as well as introducing me to key players in the movement of which I was previously unaware. In addition, the book served as an avenue of connecting the various segments and factions of the civil rights movement. The book also did a great job of presenting the nationwide struggle of African Americans rather than focusing on one specific geographical area. It was a daunting task, but the author did a great job of accurately placing all the pieces of the puzzle together that comprised the struggle for freedom.Through his writings in Waiting ‘Til the Midnight Hour, Peniel Joseph did a great job of contrasting the stark difference between integrationists like Martin Luther King and nationalists (or separatists) like Malcolm X. Peniel Joseph was able to paint the stark contrast between the two major factions of the civil rights movement by exploring their beginnings several decades prior to the climax of the movement in the 1950’s and 1960’s. The book begins by detailing Malcolm X’s rise to prominence within the Nation Of Islam. The book clearly shows the power that Malcolm X wielded in the African American community.In many ways this book provides solid evidence of my personal opinion that Malcolm X was indeed a more powerful leader than Martin Luther in the African American community. Both men were charismatic and eloquent orators, but Malcolm X had a much more commanding presence. Again, this is my personal opinion, but the book definitely paints a vivid picture of the abundant power that was held by Malcolm X. The book gives an excellent discourse on the different ideological views of the two great leaders: Malcolm’s militant thinking of getting justice and equality by any means necessar y versus the non-violent, Gandhi-like movement led by Dr.Martin Luther King. While King is mentioned often, the book is clearly more focused on Malcolm X and his great role in moving black people from passive, non-violent methods towards more assertive methods of achieving racial justice and equality. The book provides information about Malcolm X’s history and background, which helped to better understand his militant thinking. Malcolm X played a great role in the great shift in the methods used to fight for civil rights in the 1960’s. Many lesser known leaders looked at Malcolm X as a role model. His legacy as a leader is still felt 48 years after his assassination.Malcolm served as inspiration to the Black Power Movement that took fire in the mid and late 1960’s. Another great thing about Waiting ‘Til the Midnight Hour is the way it shows the geographical aspect of the struggle for racial equality. In great detail, the author highlights the workings of c ivil rights leaders in major cities like Detroit but also gives a great deal of attention to the struggles of rural southerners. This allowed me to make a connection between the struggles of urban African Americans and blacks in the rural southern, thus seeing the entire picture more clearly.This book makes clear that the struggle for racial equality was nationwide and not just isolated to certain geographical locations. A common misconception about the civil rights movement is that blatant racism was a problem only encountered in the Deep South. However, Waiting ‘Til the Midnight Hour does a great job of clarifying this misconception and showing the many elements of the struggle for justice that blacks from coast to coast experienced. One of the most elements of the book is the evolution of the organization called SNCC.SNCC (Student Nonviolent Coordinating Committee) was founded in conjunction with the lunch counter sit0ins that originated in Greensboro, North Carolina in Feb ruary 1960. SNCC activists were known to practice slow, tedious and patient voter registration drives in the most dangerous parts of the South. However, they seldom received credit for their efforts on a national level. Despite their lack of national attention, SNCC activists often managed to annoy white federal officials and black civil rights leaders.SNCC attracted radicals from the Revolutionary Action Movement, black nationalists from the North and a host of other mavericks. From its humble beginnings, SNCC was a peaceful group that used nonviolent methods to seek racial equality. Over the course of time, SNCC became more assertive in their methods of demanding racial equality and social justice. At the very center of the evolution of SNCC was a young man from Trinidad by the name of Stokely Carmichael. Perhaps the most poignant chapter in the book is chapter 7, which is entitled, â€Å"What We Gonna Start Saying Now Is Black Power! In this chapter we see the birth of the Black Power movement. This is a very powerful chapter for many reasons, including that in my opinion this is the point where the civil rights movement began to move toward a more assertive methodology and Dr. Martin Luther King began to lose relevance. At first SNCC was an organization that believed in non-violent civil disobedience but over time the organization became more militant. By 1965 it was obvious that Stokely Carmichael was leading the organization from its roots as a non-violent integrationist group toward a much more militant nationalist way of thinking.During the summer of 1966 attention shifted to the Mississippi Delta, which was a hotbed of racial discord. This is of special significance to me because my parents were both born and reared in the Mississippi Delta. My grandfather shared many stories with me about the tumultuous 1960’s in the Mississippi Delta. Most of those stories were horrific but Waiting â€Å"Til the Midnight Hour put a whole new perspective on it by introducing me to the major players with great detail. In this chapter we see Dr. Martin Luther King and Stokely Carmichael in Mississippi during the time that JamesMeredith was embarking upon his March Against Fear. His plan was to march from Memphis, Tennessee to Jackson, Mississippi as a symbol of his defiance against the racial discrimination so prevalent in Mississippi. Meredith was famous for integrating the University of Mississippi (Ole Miss) four years prior. While marching from Memphis to Jackson, James Meredith was shot in the neck, back and both legs. He was seriously injured but would eventually recover. This incident divided the civil rights activists in Mississippi.Stokely Carmichael, James Baldwin and LeRoi Jones were identified as provocateurs behind a growing trend of racial militancy. Officials from the Urban League, the Southern Christian Leadership Conference, CORE, the NAACP and SNCC met to discuss joining the march in Mississippi as a form of protest aga inst the shooting of James Meredith as well as commemorating the assassination of Medger Evers. The different organization leaders had opposing views on the methodology of implementing the march and therefore a long argument ensued.Eventually a compromise was met. However, in the end, the more conservative leaders from the North refused to support the compromise that Dr. Martin Luther King and returned to New York after warning that the march would be a disaster. During the long march through the Mississippi Delta, Stokely Carmichael lost his patience with the racial climate of Mississippi. He was tired of the racial hatred and blatant discrimination. Following his release from jail (after his 27th arrest), Stokely Carmichael made his way to Broad Street Park in Greenwood, Mississippi.In an impassioned speech, he told the crowd of tired and listless marchers that he had grown tired of the slow pace of the civil rights movement and his frustration had reached its boiling point. At th at point he said the poignant words, â€Å"what we gonna start sayin’ now is black power! † It was at that point that America began to recognize that many blacks throughout the nation had grown wary of the methods of Dr. Martin Luther King and his turn the other cheek way of thinking. The tide was turning and African Americans were ready to get their freedom and equality by any means necessary.From that day forward the slogan â€Å"Black Power† began to spread like wildfire. The Meredith March ended on June 26, 1966 as thousands of people gathered at the Mississippi State Capitol Building in Jackson. The burning of a Confederate flag on the capitol grounds by a SNCC member drew rousing applause. Dr. Martin Luther King struggled with the reality that the national political landscape may not be able to keep up with the pace of the new found black militancy. He confessed to the crowd that his dream â€Å"had turned into a nightmare. King defiantly proclaimed †Å"that even in Mississippi justice will come to all of God’s children. † Carmichael sounded a message that was the polar opposite of that of Dr. King. Carmichael said that the movement must build a political base so powerful that blacks would â€Å"bring them [whites] to their knees every time they mess with us. † Carmichael’s message began to resonate among black people across the nation and the mood among blacks began to shift from non-violent civil disobedience to that of militant defiance. Thus the Black Power came into existence and dominated the political scene for the remainder of the 1960’s.

Company Metadata and Master Data Management

Company Metadata and Master Data Management Metadata is a type of data that is factual and that acts as extra information through which organizational data is presented. The data is concealed in a document, attached and created in a computer file. It can take the form of revised history and comments between a document and the editors such as in the case of word processing in Microsoft Word. Metadata can be described in terms of how data is formatted.Advertising We will write a custom research paper sample on Company Metadata and Master Data Management specifically for you for only $16.05 $11/page Learn More It is divided into two; structured and descriptive metadata. Structured metadata involves the plan and pattern of data structures, while descriptive metadata is where an individual creates data content. Metadata can be used in describing digital data in a specific discipline, and by relating the information and the context of the data files (Baca, 2008). There are various security issues related to metadata. One such issue is the possibility of information leakage, an aspect that could easily damage an organization. A patient or any other unauthorized personnel may, for example, illegally access a patient’s health information and that related to other sensitive details, a situation that is not only harmful to the client, but to the hospital as well. To prevent leakage of such information, there is need to use data loss and leakage prevention technologies. This is the easiest way of ensuring that data stored is kept safe and confidential (Baca, 2008). Data Loss prevention is widely known for closely monitoring endpoints, networks and data sources for accidental outflow of susceptible information. Metadata can be integrated in several ways. An organization can, for example, start by evaluating where priorities exist like in terms of the various stakeholders involved through data integration. Additionally, the BI Metadata Repository Manager system can be used to come up w ith a write protect documents that gives access to other links online where one can get a document in a HTML format, based on metadata. Another way in which metadata can be integrated is in corporate metadata that assists in saving time and money while creating metadata. This method increases the quality of information delivered from data warehouse to business users, and leads to better decisions being made based on the information provided (Vitt, Luckevich Misner, 2005).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Master Data Management Master data management is a situation where data is spread across systems such as lists and hierarchies of customers, suppliers, accounts and organizational units that organize and identify transactional data (Morris Vesset, 2005). An ICT solution selling a product to a customer on a certain date, and at a certain price, for example , is referred as transacted data. Master data is mostly required when there are changes in a business, for instance when bringing in a new product and recording its actual sales, and when reporting and analyzing systems that provides information about the business. The transactional system ensures that every transaction is captured and updated as it occurs. This system is important in that it promotes reliability on the order management system and ensures that all relevant information is truthfully documented. In the reporting or analytic system, master data is derived from the dimensions within which metrics are organized, rather than on the existing facts such as revenue, profits and costs. Master data is important in reporting the performance of a business as they rely on information from multiple systems. In American express, master data can be integrated using Microsoft SQL, which provides a full featured enterprise in the data integration platform. This is essential in the cre ation, organization and management of comprehensive data assets across enterprises that use the Master Data Management system. Master data can also be integrated through data transformation, and in such a way that the system can process and still distribute records to specific systems and applications (Vitt, Luckevich Misner, 2005). References Baca, M. (2008). Introduction to metadata. Los Angeles, CA: Getty Research Institute.Advertising We will write a custom research paper sample on Company Metadata and Master Data Management specifically for you for only $16.05 $11/page Learn More Morris, H. Vesset, D. (2005). Managing Master Data for Business Performance Management:The issues and Hyperion’s Solution. Retrieved from https://www.oracle.com/technetwork/middleware/bi-foundation/idc-whitepaper-managing-master-data-129545.pdf Vitt, E., Luckevich, M. Misner, S. (2005). Microsoft Business Intelligence: Making Better Decisions Faster. OH: Microsoft Pr ess.

Trail Of Tears essays

Trail Of Tears essays A hundred and fifty years after the Cherokee were forced from the southern Appalachians to Oklahoma; one man of Cherokee descent revisited the old capital of New Echota. He wrote My whole body chills as I face once again the fact that an entire nation was moved to another part of the country like wild horses to the dog food company. The Cherokee Indians were not the only native Americans to be forced west of the Mississippi by the removal act. (Lang 22) tribes from Florida to the Great Lakes were also moved. (Khun 13) You rarely hear of the other tribes because the suffering of the Cherokees seems to overshadow it all. In the early 1800s Cherokee life was fairly simple. They were a hard working group of people who often lived together in small communities. They were a spiritual and religious people who believed the were the principle people. (Khun 22) This belief was not shared by the white race who looked down upon them. The Cherokees interaction with the whites was limited to trading and it was apparent by the rotten meat and bitter whisky that whites offered that they did not feel the Cherokees were equal. (Lang 49) The treaty of New Echota was issued December 29th 1835 by congress. (Scott-Green 37) Fifteen of the eighteen thousand Cherokees opposed the treaty. (Lang 42) The three thousand who supported it were mix-bloods. (Lang 42) The reason behind the treaty had to do with the gold found on the Cherokee territory earlier that year. White men decided it would be best if the Cherokee moved. (Khun 16) Not all white men were for the treaty. A man by the name of John Ross helped fight the treaty. He helped the Cherokees trade fairly with the whites and bought their land for them in his name since they were unable to do so. (Lang 47) General James E. Wool was in charge of moving the Indians by the January 1839. (Khun 26) Wool however found the job to be ...

Human Resource Management Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Management - Essay Example The paper tells that human resource management entails the acquisition, motivation and management of people resources within the organization. Human resource management is proactive and main functions include manpower planning, recruitment and selection, motivation, training and development, benefits administration, performance appraisal and counseling of employees. The primary responsibilities of the human resource manager are to develop thorough understanding of the corporate plans and policies, initiate and facilitate change within the department, act as internal change agent, facilitate team building, participate in overall corporate strategic formulation, diagnose training needs and develop training materials and methods, monitor employee performance and establish reward criteria within the organization. However, ineffective human resource management can lead to low employee morale and motivation, decreased employee productivity and high turnover levels within the organization. Ineffective human policies lead to unfair compensation and lack of training and development opportunities which lead to boredom of work. Ineffective human policies cannot identify the manpower requirements of the company such as the skill gaps. Such policies lead to increased accidents in the workplace and high training and recruitment costs. Such policies discourage team building and informal groups among the employees. Effective management of human resources will reduce the chances of employee grievances and conflicts with management hence minimal likelihood of business operations stoppage due to strike and union actions (Amos, Ristow, and Ristow 300). Case study 2 As the human resource of the company, I was tasked with improving the staff morale, enhance training and ensure compliance with the existing rules and regulations which govern employment and workplace environment. I interviewed all the 25 full time employees and analyzed and compiled their responses as follows. 1. 70 % of the employees indicated that they needed more training opportunities. a) 45 % of the 70% wanted further training on health and safety measures in the workplace. b) 30% of the 70% need training on modern communication technologies and computer application skills. c) 12% of the 70% need training on human relations and communication skills. 2. 90% of the employees indicated they were unsatisfied with the compensation packages like salaries offered by the company. 3. 60% percent felt that job tenure was not guaranteed even after satisfactory performance appraisals. 4. 40% of the respondents would like the company to offer insurance packages, transport allowance and counseling services a) 25% would like to have disability insurance. b) 39% would like the company to offer free transport services and transport allowances. c) 40% percent would like the company to offer pension services to employees d) 16% would like the company to establish recreational facilities, medical facilities and child care facilities within the company. 5. 75% indicated that they were uncomfortable with the performance appraisals. a) 37% indicated that immediate supervisors were not concerned with quality of services offered. b) 60% complained not to receive immediate feedbacks after their performance evaluations. c) 58% indicated that performance appra

Do labor unions increase the wages of workers Essay

Do labor unions increase the wages of workers - Essay Example It is due to this rift that Unions have to come in and provide with a compromising solution to such issue. The activities of Labor unions vary in accordance with the needs of the workers and the activity whereby the Labor Unions negotiate terms and conditions with the employers on matters regarding wage and working condition is referred to as Collective bargaining (Taylor et al, 2010). Labor Unions gained massive popularity during the initial 19th century but after mid 19th century, Labor Unions started losing their grip and popularity and it was in 1980 that union membership fell down drastically within Europe (Wilenius, 2004). The fall in Union membership did not put an end to the Union’s ability to influence wages for employees. There are many ways in which Unions may be able to influence the pay rate of employees working in an organization. The most common ways include: The unions may halt production by advising employees to go on a strike, strike or lock-downs may cause s evere problems for organizations that would be running on strict production-runs. Unions may increase the demand for labor services by providing reduced workers from the union. Unions may force governments to disallow foreign import of skilled or unskilled employees. Unions may restrict supply of competitive inputs. If a Labor Union would not restrict the supply of labor and workforce, the market position would be at an equilibrium position i.e. the supply and the demand would be in a balanced position but if the Labor Union restricts the supply of labor, there would be excessive demand that would have to be met because of the low level of employment. This reduction in the labor would cause the wage rates to rise. All of this would happen because of the supply restrictions. This can be showed graphically as follows: This wage increase is also achieved by Labor Unions by using other techniques such as collective bargaining. Labor Unions use threatening techniques such as strikes and lock-downs in order to achieve wage increases. This can be further represented graphically as follows: In both the scenarios, the end result of achieving a rise in the wage rate is achieved by the Labor Unions but the ways of achieving the wage rate is relatively different from each other. Labor Unions tend to be more powerful when there is no substitute for human work force but where the option of machinery and automated techniques exist; Labor Unions become ineffective in forcing a wage increase of higher employment rate for their workers. With the inception of more advanced technology and increased use of automated techniques during the course of production, Labor Unions effect has been reduced heavily as machinery has worked as a strong substitute for human in the production-runs. Although automated techniques have reduced the impact of the Unions, research has shown that union members are able to get better wages than non union members. This is primarily because of the extra fo rce and pressure applied by the Unions on behalf of all their member workers. A research conducted by the AFL-CIO (America’s Union Movement) clearly suggested that collective bargaining raises wages for union members rather than the non-union ones. Source: AFL-CIO (America’s Union Movement), 2011 Labor Unions are usually called upon as monopolistic, this is because of their forceful nature of dictating terms upon employers by prescribing a wage rate but this monopolistic nature cannot be