Tourism Marketing Essay Example | Topics and Well Written Essays - 2250 words

Tourism Marketing - Essay Example 'The private sector comprises individual tourism enterprises that operate in a competitive, commercial environment using a business ethos and private sector capital. The public sector comprises the State Tourism Organizations. Funding is provided by taxpayers and ratepayers' (Advance Tourism 2005). The private sector operates as small regional or locale unites with strategic marketing plans. However, tourism needs to be marketed effectively aiming at the regional and local tourist. This paper will render a supportive hand to the local and regional tourism initiators. There are number of factors that need to be at the back of ones head while sketching and implementing a tourism marketing project. 'Tourist activities involve an amplified utilization of vulnerable habitation and this utilization often leads to a degradation of resources' (UNCSD NGO Committee 1999). The above stated words only prove how tactful one needs to be while compiling marketing strategies to influence the locale community. Tourism brings forth swift changes in the host community. ... The private sector operates as small regional or locale unites with strategic marketing plans.However, tourism needs to be marketed effectively aiming at the regional and local tourist. This paper will render a supportive hand to the local and regional tourism initiators. There are number of factors that need to be at the back of ones head while sketching and implementing a tourism marketing project. 'Tourist activities involve an amplified utilization of vulnerable habitation and this utilization often leads to a degradation of resources' (UNCSD NGO Committee 1999). The above stated words only prove how tactful one needs to be while compiling marketing strategies to influence the locale community. 1.2 Change and TourismTourism brings forth swift changes in the host community. While the international tourists bring in a rapid evolution in the local cultures and behavioral patterns, it is important for the state owned and private service providers to let the locale and regional people feel that their traditions and values are safeguarded and exhibited before the world. This confidence must be encouraged and cultivated by the local and regional marketing strategies (Poon A 1993). Tourism is the system of leisure or holiday travel, away from home for the day or overnight. The components of tourism include activities, facilities, transport and (when overnight) accommodation as well as local and international tour operators' (Bruce D. & Hoctor Z. 2001). This statement beyond any doubts can be considered as an affidavit for the seriousness of influencing the local flock towards successful and sustainable tourism program and activity. It elucidates the hidden aspects of the domestic market for the success and